Ishop Smart - Digital Shopping


Identify digital trends and needs within the food industry and present findings for a panel of experts followed by a debate session. After identifying the task we chose to scale down our focus area to grocery shopping. We started of with organizing ourselves and performed a thorough research on the above topic. We interviewed several consumers as well as store managers and staff. We also did shadowing in stores to identify consumer and staff behavioral patterns.

My Role

Concept & Graphic Design

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